In days of old, rum-soaked pirates used to dream of finding a map emblazoned with clues and a bold X... because that X marked the location of buried loot, invariably in a brassbound treasure chest. Well, for all big-breasted women wearing ill-fitting or uncomfortable bras, this is tantamount to one of those maps, because right here, X marks the spot!
Opening up this Treasure Chest will give you the undoubted ‘X’ factor – and a whole pile of ex-bras which you can consign to the scrap heap!
Jax Parsons, founder of Treasure Chest, says:
“I’d always been aware of my mom and my aunt battling to find bras to fit them, never mind actually discovering any bras that were nice or even remotely pretty! And when my boobs started to develop, I realised how crucial the correct fit is – not just because of the way it makes you look, but more importantly because of how it makes you feel. So much of your self-confidence is tied up into knowing on the inside that you look great on the outside. I think women underestimate just how fantastic you feel when you know your boobs are contributing to looking good.
“The Treasure Chest range is pretty, appealing and even sexy. We want women who wear Treasure Chest to know that not only is it comfortable and providing the right support in all the right places, but that it’s something they’d be happy to be seen in – even if involved in the proverbial car accident your mom warned you about...
“And when the outer kit comes off, you won’t have a Bridget Jones ‘Big Pants’ moment! He’ll notice the underwear – and you’ll be happy for him to see it.
“By wearing the right bra, one that supports and separates, your whole shape changes immediately. It’s quite startling to see what a radical change it effects. With your boobs out in front rather than sagging or being squashed, you immediately look slimmer because it lengthens your torso and defines your waistline.”
